Case Study – Healthcare | Halldin Public Relations

Stay updated on our news

Case Study – Healthcare

Objective

Build localized awareness of U.S. HealthWorks in regions across the country
Position U.S. HealthWorks as medical experts

Method

Used the H1N1 outbreak as a means to obtain media coverage during the onset of flu season up to its peak during winter
Pitched a business angle of the H1N1 outbreak – how businesses should prepare for illnesses, as well “swine flu” myths relating to the workplace
Drafted and distributed a media availability, a press release, and an opinion piece column on how business owners could be affected by H1N1 to media outlets in states where U.S. HealthWorks has a presence
Offered a localized U.S. HealthWorks doctor as an expert based on the region of the media outlet

Results

More than 50 total media hits, featuring expert commentary from U.S. HealthWorks doctors, during the beginning and peak of flu season
Print and online: Stories ran in key regional business publications, including:
- Dallas Business Journal
- Sacramento Business Journal
- San Diego Business Journal
- Orange County Register
Television: Various segments on national affiliates in regions with a major U.S. HealthWorks presence, including San Francisco, Orlando, Sacramento, Bakersfield, Houston and Tampa/St. Petersburg. Regular appearances on KCPQ (FOX Seattle).
Radio: Interviews on key stations in Los Angeles, San Francisco, San Diego, Miami and Columbus

Proven Track Record of Delivering Results

Halldin Public Relations obtains widespread traditional media exposure for clients in national business, general-interest, trade and local media outlets all around the United States. And we advise and help manage social media efforts on behalf of clients.

Our diverse clientele are businesses, corporations, organizations and non-profits that must clearly and effectively communicate to their clients, stakeholders, the public and the media. They range from Fortune 50 to start-up companies to civic groups and government agencies.

In 2009, The Sacramento Business Journal named Halldin Public Relations one of the region’s 100 fastest-growing companies. The firm has been recognized numerous times in recent years for its notable client work, winning a number of awards from the Sacramento Public Relations Association for professional excellence.