Case Study – Healthcare | Halldin Public Relations

Case Study – Healthcare

Objective

Halldin Public Relations used its national and regional media relations expertise to gain attention for a California start-up company that was one of the pioneers in the in-store medical services offering.

Specifically, we obtained nearly 100 stories featuring WellnessExpress Clinic as it sought to build its business and awareness among the investment community. We leveraged interest in the trend toward the clinics to garner significant national and regional attention.

Results

- Two, three-minute CNBC-TV live segments from a clinic operated by WellnessExpress in San Jose with interviews featuring the company CEO and the company’s medical director.

- Repeated coverage in trade publications on health care, retail chains and drug stories, including Health & Medicine Week, Drug Store News, Chain Store Age, Managed Care Weekly, Chain Store Age and Healthcare Marketing Report.

- National coverage by National Public Radio’s Morning Edition, The Associated Press, Copley News Service and Business 2.0.

- Regional and statewide coverage, including front of business section stories on clinic openings and services offerings in the San Francisco Chronicle, San Jose Mercury News, San Diego Union-Tribune and The Sacramento Bee.

- Regular radio and television broadcast coverage in California media markets served by the clinics.

Proven Track Record of Delivering Results

Halldin Public Relations obtains widespread traditional media exposure for clients in national business, general-interest, trade and local media outlets all around the United States. And we advise and help manage social media efforts on behalf of clients.

Our diverse clientele are businesses, corporations, organizations and non-profits that must clearly and effectively communicate to their clients, stakeholders, the public and the media. They range from Fortune 50 to start-up companies to civic groups and government agencies.

In 2009, The Sacramento Business Journal named Halldin Public Relations one of the region’s 100 fastest-growing companies. The firm has been recognized numerous times in recent years for its notable client work, winning a number of awards from the Sacramento Public Relations Association for professional excellence.