Objective

Halldin Public Relations Inc. uses its national and financial media relations expertise to secure constant media visibility in the financial news press for Broadpoint Gleacher (NASDAQ: BPSG), a New York-based brokerage firm serving institutional investors and corporations created over the last 18 months.

Broadpoint was created out of another firm, First Albany, with a new brand introduced less than two years ago. The company’s media relations effort began in earnest in January 2009, following the acquisition of American Technology Research. Broadpoint’s goal: to establish the Broadpoint brand with institutional clients, investors and the media as much of Wall Street suffered amid the global financial crisis.  Prior to the media relations effort, the Broadpoint name was featured in only a handful of stories each month.

Results

-          Print and Online: A total of more than 800 print and online news stories featuring Broadpoint experts and analysts in the first six months of 2009, with the firm regularly featured in The Wall Street Journal, Bloomberg, Barron’s, BusinessWeek, Los Angeles Times, USA Today, The Associated Press, Reuters, Investor’s Business Daily and other financial press.

-          Broadcast: The firm’s analysts and experts were featured on CNBC, Bloomberg Television, Fox Business Network, Bloomberg Radio and The Wall Street Journal Radio Network a total of 26 times during the first six months of 2009.

-          Major Announcements: When the firm announced the acquisition of Gleacher Partners in early March, we obtained coverage in the print editions of The Wall Street Journal, Financial Times and the New York Times. CEO Lee Fensterstock and Gleacher Chairman Eric Gleacher were featured in a live interview on CNBC’s Closing Bell at the New York Stock Exchange to discuss the merger.

-          New York Times: When The Sunday New York Times did a special, Page One feature on emerging brokerage firms, Broadpoint was prominently featured in April 2009.

-          An Example of the Results: In just one week in July 2009, Broadpoint Gleacher analysts were featured three times on CNBC, twice in the print edition of The Wall Street Journal, five times in Bloomberg stories on just one day and the only brokerage firm to have an analyst featured in Gene Marcial’s influential BusinessWeek column item on stocks to watch.