Social Media Tips

The Problem With Facebook – Non-Profits Left With Little

In consumer protection, it is called bait and switch. Draw in a customer and then don’t give them what you promised, switch to what the business wants. And so it is with the relationship of non-profits and Facebook. Non-profits, some urged by unscrupulous marketing firms, invested heavily in building their “likes” on Facebook, hoping to create an ongoing connection with...
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Still considering social media? Start now, but determine your needs

What about Facebook, Twitter and LinkedIn? It’s a frequent question from clients with a not-so-easy response. Many companies want to establish a social media presence, but they are concerned about the commitment of resources and time to manage social media. They’re also worried about what to share and how often. There is no easy answer. Certainly, you can read many...
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Stop the Twitter Tease – Tell People What Your Link Is About

By Bill Halldin When it comes to Twitter, it sometimes seems like it’s all about the clicks – and teasing people into clicking. We’ve all seen the tweets – “This is unbelievable,” “I’ve never seen this before,” “You’ve got to check this out.” Those are the obvious ones. Others essentially deliver the same theme, with different words: “Some sense remains,”...
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Social Etiquette for Social Media

Everyone has that friend who is, to put it simply, annoying, rude or just plain embarrassing. Just like every other networking community, social media evolve around relationships and etiquette. Here are some tips and guidelines for managing your online reputation:   Spam and Scheduled Tweets Chris Brogan said it perfectly when he called for “No Robot Behavior on Twitter.” Social...
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The Power of Social Media

By Bill Halldin Five years ago, I would have watched a late-night basketball game featuring my alma mater, Northwestern University, in the quiet of my home – alone. Last night, I tuned in to ESPN2 for its broadcast of Northwestern’s third-round National Invitation Tournament (NIT) game with a group of people who I had no connection to a year ago....
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Disaster and Survival in Japan: When Social Media Become the Vital Links

When an 8.9 magnitude earthquake hit Japan on March 11, a massive tsunami wiped out the majority of the country’s phone lines, radio signals, cellular connection and electricity. Ten years ago, survivors would have been left in a so-called “information void” for hours, not knowing what events were unfolding around them. The Internet has changed all of that. We now...
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Social Media Roundtable: How Biz Benefits from Twitter, Facebook

Recently, the Sacramento Business Journal asked a number of Northern California social media experts to gather together and discuss how business can use social media. Here are some of the major takeaways from the roundtable: Businesses of every shade must manage social media - your customers and clients are talking about you already online…ignorance is not bliss. Businesses must have...
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Can You Use Other People’s Content on Your Company Blog?

So you’ve got your company on Facebook, Twitter, Linkedin, and maybe even other social sites like Foursquare and Yelp. Congratulations, you’ve embraced social media. But in order to keep your audience engaged – and to grow it – you need content. But it’s not always easy to come up with material. That’s why it’s so great that millions of people...
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Are Twitter Followers Better than Facebook Fans?

A recent survey from ExactTarget suggests, “Yes.”  At least in the sense of how friendly they are to brands. While falling under the broad “social media” marketing category, Twitter, Facebook, and email fans react differently to a marketing message, and marketers looking to utilize the most effective method must understand those differences. Daily Twitter users who follow a brand are...
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Time for Businesses to “Check In” with Location-Based Social Media

Is your business embracing location-based social media? According to a recent Wall Street Journal article, you should. Location-based social media create a forum for consumers to write and share reviews and locations, encouraging others to visit new places or to write about their favorites. These services work by consumers “checking-in” to a restaurant, bar, bowling alley, retail store, work—really anywhere—online...
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