Everyone has that friend who is, to put it simply, annoying, rude or just plain embarrassing. Just like every other networking community, social media evolve around relationships and etiquette. Here are some tips and guidelines for managing your online reputation: Spam and Scheduled Tweets Chris Brogan said it perfectly when he called for “No Robot Behavior on Twitter.” Social...
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Category Archives: Public Relations
Halldin Public Relations Wins 3 Awards at Annual CAPPIES
Last night, the Sacramento Public Relations Association hosted its annual CAPPIES award ceremony, which celebrates the best PR work from the Sacramento region. Halldin Public Relations was honored with three awards, including a Gold Award for its work promoting Denio’s Farmers Market and Swap Meet’s first-ever “Something on a Stick Day.” “Good Day Sacramento” host Mark S. Allen had participated...
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Online News Readership Overtakes Newspapers
In an event that many have been expecting, more people are reading their news online than in print, according to a report called “The State of the News Media” by the Pew Research Center’s Project for Excellence in Journalism. The report also noted that online advertising revenue in the U.S. is projected to overtake print newspaper ad revenue this year....
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The New Oxford American Dictionary Announces Its Top Words of 2010
I think we can all agree that after drafting press release after press release for our clients, keeping the messages fresh and exciting can be a challenge. Certainly there are words we need to purge from our vocabularies – Ragan.com listed some of the most overused, incorrectly used or meaningless words/phrases in a recent blog, including “groundbreaking,” “synergy,” “leverage” and...
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Halldin PR Intern Gets More Than She Expected
By Emmalia Sutherland As Halldin Public Relation’s new intern, I figured I would spend most my time filing clips, helping around the office, and maybe some minimal writing. No one ever said that working up from the bottom was supposed to be fun or hold much responsibility! During my first few weeks at Halldin PR, I got the opportunity to...
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Halldin PR President Featured in Style Magazine
Bill Halldin We’d like to introduce you to someone interesting. by Melisa Giordano Roden As an involved father and the owner of a local public relations firm, he strongly believes in supporting education and charitable causes, which is why he recently helped found the two-year-old Rocklin Educational Excellence Foundation and currently serves on the board. “There are other local school...
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Everyone Votes at Halldin Public Relations
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How Social Media is Changing TV News
The folks at Fox 4 in Dallas decided to show us how social is changing traditional media…in a very funny way. And it’s gone viral…...
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How Social Media is Perceived at Budget Time
Marketing Sherpa asked more than 2,300 marketers to describe how social media was perceived by their organizations at budget time…here’s the breakdown: Also, Marketing Sherpa notes that despite social media being at a very early stage in its lifecycle, a 7% confidence rating indicating it is producing measurable ROI and should be funded liberally is outstanding. And conservative budget increases...
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Thinking About a Career in PR?
We at Halldin PR think it’s a great career field! The Wall Street Journal recently had an excellent article about what a career in Public Relations is like, and the skill sets you’ll need to succeed. What do PR people do? Many businesses and organizations are rightfully concerned about their public image, so to make sure they present their story...
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