News

Appeal-Democrat Interviews Drexel graduate, U-2 Flight Surgeon at Beale Air Force Base

Marysville—A jack of all trades, Dr. Clarence Lee is a U-2 flight surgeon in one of the most elite squadrons in the United States Air Force. He is also a motivational speaker, and most recently received his MBA at Drexel University in Sacramento (a Halldin Public Relations client). For Lee, getting to this point was challenging. He spent five years...
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Halldin PR’s Sofia Gutierrez Selected as Finalist for Sacramento Business Journal’s “40 Under 40”

By Tracy Tierney I wasn’t surprised to find out that Halldin Public Relations Vice President Sofia Gutierrez was one of the 100 finalists announced last month for The Sacramento Business Journal’s “40 Under 40.” Sofia embodies just what they’re looking for – she’s one of Sacramento’s dynamic, up-and-coming business leaders who deserves to be recognized for her success at work...
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Remembering the Whalers and the Kings

By Bill Halldin The little jingle still sticks in my head 14 years later: The Whalers are our hockey team and we want them to stay so buy your season tickets now so they won’t go away. The singers on the jingle were a group of grade-school students who wanted to do something – anything – to help keep the...
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Disaster and Survival in Japan: When Social Media Become the Vital Links

When an 8.9 magnitude earthquake hit Japan on March 11, a massive tsunami wiped out the majority of the country’s phone lines, radio signals, cellular connection and electricity. Ten years ago, survivors would have been left in a so-called “information void” for hours, not knowing what events were unfolding around them. The Internet has changed all of that. We now...
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Halldin Public Relations Wins 3 Awards at Annual CAPPIES

Last night, the Sacramento Public Relations Association hosted its annual CAPPIES award ceremony, which celebrates the best PR work from the Sacramento region. Halldin Public Relations was honored with three awards, including a Gold Award for its work promoting Denio’s Farmers Market and Swap Meet’s first-ever “Something on a Stick Day.” “Good Day Sacramento” host Mark S. Allen had participated...
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Online News Readership Overtakes Newspapers

In an event that many have been expecting, more people are reading their news online than in print, according to a report called “The State of the News Media” by the Pew Research Center’s Project for Excellence in Journalism. The report also noted that online advertising revenue in the U.S. is projected to overtake print newspaper ad revenue this year....
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The New Oxford American Dictionary Announces Its Top Words of 2010

I think we can all agree that after drafting press release after press release for our clients, keeping the messages fresh and exciting can be a challenge. Certainly there are words we need to purge from our vocabularies – Ragan.com listed some of the most overused, incorrectly used or meaningless words/phrases in a recent blog, including “groundbreaking,” “synergy,” “leverage” and...
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Halldin PR President Featured in Style Magazine

Bill Halldin We’d like to introduce you to someone interesting. by Melisa Giordano Roden As an involved father and the owner of a local public relations firm, he strongly believes in supporting education and charitable causes, which is why he recently helped found the two-year-old Rocklin Educational Excellence Foundation and currently serves on the board. “There are other local school...
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Social Media Roundtable: How Biz Benefits from Twitter, Facebook

Recently, the Sacramento Business Journal asked a number of Northern California social media experts to gather together and discuss how business can use social media. Here are some of the major takeaways from the roundtable: Businesses of every shade must manage social media - your customers and clients are talking about you already online…ignorance is not bliss. Businesses must have...
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