Blog

Practicing what we preach: Flu shots

Here at Halldin Public Relations, we practice what we preach. Now that flu season is upon us, we’ve been working on behalf of our client, U.S. HealthWorks, to spread the word about the importance of the flu vaccine. Today two of our Halldin PR team members headed over to our local U.S. HealthWorks clinic to get their flu shots. U.S....
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The Problem With Facebook – Non-Profits Left With Little

In consumer protection, it is called bait and switch. Draw in a customer and then don’t give them what you promised, switch to what the business wants. And so it is with the relationship of non-profits and Facebook. Non-profits, some urged by unscrupulous marketing firms, invested heavily in building their “likes” on Facebook, hoping to create an ongoing connection with...
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Still considering social media? Start now, but determine your needs

What about Facebook, Twitter and LinkedIn? It’s a frequent question from clients with a not-so-easy response. Many companies want to establish a social media presence, but they are concerned about the commitment of resources and time to manage social media. They’re also worried about what to share and how often. There is no easy answer. Certainly, you can read many...
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Appeal-Democrat Interviews Drexel graduate, U-2 Flight Surgeon at Beale Air Force Base

Marysville—A jack of all trades, Dr. Clarence Lee is a U-2 flight surgeon in one of the most elite squadrons in the United States Air Force. He is also a motivational speaker, and most recently received his MBA at Drexel University in Sacramento (a Halldin Public Relations client). For Lee, getting to this point was challenging. He spent five years...
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This Thanksgiving Season, Plan to Do Something Special

When Thanksgiving comes this  year, will your company or organization have done something special to give back? Here’s your chance. During the week of November 16, more then 2,500 volunteers in the Sacramento area will work to pack more than 500,000 meals for malnourished children around the world. The “MobilePack” is an effort under the auspices of Feed My Starving...
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A Random Walk Through My Facebook Experience

 When Whitey Bulger, the reputed Boston mob boss found in suburban Los Angeles last month, appeared in court in Boston for the first time, he was represented by a court-appointed lawyer. That lawyer happened to be someone I grew up with decades ago. When my Aunt Pat turned 80 years old in April, she received a special video birthday wish...
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Longtime Journalist and Former Sacramento Business Journal Editor Ron Trujillo Joins Halldin Public Relations

ROSEVILLE – Longtime journalist and former Sacramento Business Journal Editor Ron Trujillo has joined Halldin Public Relations as a vice president. Trujillo, a 20-year business journalist, will work with clients on their public relations efforts through traditional media outlets and social networks. He was editor of the award-winning Sacramento Business Journal for five years and provided a daily business report...
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Communicate Better Today: Create an Auto Signature For All Your Email

I share a common pet peeve – it’s about the auto signature.  To give credit where it’s due, I link to Arik Hanson and his blog from about a month ago. Here’s a link: http://www.arikhanson.com/2011/06/06/what-elements-should-you-include-in-your-email-signature-line-tues/  However, there’s more.  Before we talk about what to put in your auto signature, I urge you to do an auto signature. I am always...
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Stop the Twitter Tease – Tell People What Your Link Is About

By Bill Halldin When it comes to Twitter, it sometimes seems like it’s all about the clicks – and teasing people into clicking. We’ve all seen the tweets – “This is unbelievable,” “I’ve never seen this before,” “You’ve got to check this out.” Those are the obvious ones. Others essentially deliver the same theme, with different words: “Some sense remains,”...
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