Category Archives: Blog

This Thanksgiving Season, Plan to Do Something Special

When Thanksgiving comes this  year, will your company or organization have done something special to give back? Here’s your chance. During the week of November 16, more then 2,500 volunteers in the Sacramento area will work to pack more than 500,000 meals for malnourished children around the world. The “MobilePack” is an effort under the auspices of Feed My Starving...
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A Random Walk Through My Facebook Experience

 When Whitey Bulger, the reputed Boston mob boss found in suburban Los Angeles last month, appeared in court in Boston for the first time, he was represented by a court-appointed lawyer. That lawyer happened to be someone I grew up with decades ago. When my Aunt Pat turned 80 years old in April, she received a special video birthday wish...
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Longtime Journalist and Former Sacramento Business Journal Editor Ron Trujillo Joins Halldin Public Relations

ROSEVILLE – Longtime journalist and former Sacramento Business Journal Editor Ron Trujillo has joined Halldin Public Relations as a vice president. Trujillo, a 20-year business journalist, will work with clients on their public relations efforts through traditional media outlets and social networks. He was editor of the award-winning Sacramento Business Journal for five years and provided a daily business report...
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Communicate Better Today: Create an Auto Signature For All Your Email

I share a common pet peeve – it’s about the auto signature.  To give credit where it’s due, I link to Arik Hanson and his blog from about a month ago. Here’s a link: http://www.arikhanson.com/2011/06/06/what-elements-should-you-include-in-your-email-signature-line-tues/  However, there’s more.  Before we talk about what to put in your auto signature, I urge you to do an auto signature. I am always...
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Stop the Twitter Tease – Tell People What Your Link Is About

By Bill Halldin When it comes to Twitter, it sometimes seems like it’s all about the clicks – and teasing people into clicking. We’ve all seen the tweets – “This is unbelievable,” “I’ve never seen this before,” “You’ve got to check this out.” Those are the obvious ones. Others essentially deliver the same theme, with different words: “Some sense remains,”...
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Social Etiquette for Social Media

Everyone has that friend who is, to put it simply, annoying, rude or just plain embarrassing. Just like every other networking community, social media evolve around relationships and etiquette. Here are some tips and guidelines for managing your online reputation:   Spam and Scheduled Tweets Chris Brogan said it perfectly when he called for “No Robot Behavior on Twitter.” Social...
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Halldin PR’s Sofia Gutierrez Selected as Finalist for Sacramento Business Journal’s “40 Under 40”

By Tracy Tierney I wasn’t surprised to find out that Halldin Public Relations Vice President Sofia Gutierrez was one of the 100 finalists announced last month for The Sacramento Business Journal’s “40 Under 40.” Sofia embodies just what they’re looking for – she’s one of Sacramento’s dynamic, up-and-coming business leaders who deserves to be recognized for her success at work...
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Remembering the Whalers and the Kings

By Bill Halldin The little jingle still sticks in my head 14 years later: The Whalers are our hockey team and we want them to stay so buy your season tickets now so they won’t go away. The singers on the jingle were a group of grade-school students who wanted to do something – anything – to help keep the...
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The Power of Social Media

By Bill Halldin Five years ago, I would have watched a late-night basketball game featuring my alma mater, Northwestern University, in the quiet of my home – alone. Last night, I tuned in to ESPN2 for its broadcast of Northwestern’s third-round National Invitation Tournament (NIT) game with a group of people who I had no connection to a year ago....
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